・The reality of order acceptance was that depending on the location of the store, there were many differences in the allowable area, such as up to the main street, up to the river, or up to a radius of 1 kilometer since the only means of delivery is a bicycle. The meaning of this was that it was necessary to create a database of “street units” finer than postal codes (p62)
・Direct sales are difficult, so make sure to interrupt them by introducing people, and at least they will listen carefully to this story (p67)
・The Copanshark Commercial Code is a commercial law for doing business close to stores or tourist facilities that are highly recognized and have the power to attract customers, etc., and although this is a very effective method, this information is not possible on region-limited sites. So I was particular about expanding nationwide (p73)
・The Golden Circle theory is a frame for explaining the essence of things, composed of the three circles Why, How, and What. People are moved not by what (what), but by why (why). By talking about beliefs about why they do that, you can move the shopkeeper's heart (p75) By starting with Why and entering from the core of what the other person is looking for, it will be easier for them to listen to the story (p76)
・By bringing in reliable friend managers and making it a complete referral-system system where those friends invite reliable managers again, it is possible to visualize personal connection routes and make moral referral responsibilities occur when doing strange things (p127)
・What was forced to abandon the election campaign was a single phone call, and there is a risk that free events inviting celebrities will violate the Public Office Election Law. I was told to pay a fee or not talk about the election at all at that event (p224)
・The reason why the campfire was not certified as a fire was that the campfire was completely self-owned, that what was being burned was wood on the site rather than industrial waste, etc., and that the person who lit the fire said they wanted it not to be extinguished, in other words, they didn't think it was a fire (p230)
・In normal life insurance, individuals are the beneficiaries, but “trusts for pets” can be left to organizations that raise lifelong pets (p235)